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We don't change what you do, but how you do it.

This. Is. DIA.

DIA creates customer-centric solutions for the tasks of the present and the future. We network across all borders with passion and commitment.

Hendrik Adam, CEO of DIA

DIA Values

DIA. Better. Together

Our unique DIA values describe how we work with our customers and what we stand for. They make the difference. We pride ourselves at DIA on our open and vibrant company culture. We are a team of the best and brightest people in the Salesforce ecosystem.


We trust each other and our customers trust us. Our actions are transparent to all because our motives are clear. There is no reason why we should not simply be who we are.


It takes courage to critically question previous solutions and approaches. We are prepared to make mistakes and take responsibility for them in order to make the impossible possible when facing the challenges of the future.


We value ourselves and our customers and partners. We respect and tolerate other people's values and ideas at our company. We give and receive positive feedback with mutual appreciation.


Our motivation to perfom is defined by efficiency, qualification, ambition and pragmatism. Always with the clear goal of creating value for our customers as top priority.


We only promise what we can deliver. We can fully rely on each other as a team and therefore you can rely on us.


We put ourselves in the position of the people we work with in order to understand their feelings. When we deal with each other and our customers, the focus is always on the people involved.

Team Spirit

We are one team and work towards achieving our goals together. Our strong team spirit makes us successful.

People first

Corporate culture

We invest heavily in people - in our company, in our communities, and in our ecosystem of customers and partners. Our corporate culture is not just about working together, caring for each other and having fun; it's about making the world a better place.



Innovatives Team

Innovative team

We transform our customers' businesses with consulting and support services. We know what it takes to succeed in the cloud and help our customers get the most out of their investment.

For a better tomorrow

For a better tomorrow

We support aid organizations and people in need with the energy of all DIA employees and many other people who are enthusiastic about our activities.

People over process

People over process

DIA is committed to a program of people-first initiatives. It's about how we share ideas, initiate positive change and remain authentically at the workplace.

DIA offices

DIA Office Wetzlar

Wetzlar HQ

Our digital headquarter is located in the middle of the great Leica Camera Campus and is definitely worth visiting.

Am Leitz-Park 4
D-35578 Wetzlar
+49 (0) 6441 - 384 57 0

DIA Office Berlin

Berlin office

Our Salesforce base in the German capital with lots of international experts.

Französische Straße 24
D-10117 Berlin

DIA Office München

Munich office

Our location for customers in the south of Germany is the Bavarian capital Munich.

Kaufingerstraße 24
80331 München

Office Villingen-Schwenningen

Our Salesforce Task in the Black Forest. There is almost nothing our experts there cannot do.

Mönchweilerstraße 1/8
78048 Villingen-Schwenningen
+49 7721 9160 740


Founder and CEO Hendrik Adam

The heart of our management

CEO at DIA | Entrepreneur | Tabler | Advisory Board Member at Salesforce | Advisory Board Member at Startup MOONSHOT | Member IHK Vollversammlung

Managing Director Hendrik Adam is at the heart of our management. He has many years of experience in the field of digitization. His goal and that of the DIA team is to create innovative digitization solutions with smart products and new ideas.



DIA news, industry and technology insights

DIA in the media


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