Loyalty at the K5
Not only were we on a booth together with our partner Salesforce and our customer POCO Einrichtungsmärkte, but we were also able to give a 30-minute masterclass. Our loyalty expert Brigitte Müller, together with Sebastian Schrader from POCO, gave interesting insights into the joint project and the resulting outcomes. For those who were unable to attend or who would like to have another look, click here for the recording:
With a loyalty app based on Salesforce, POCO has managed to put its existing customers at the centre of its digitalisation strategy and achieve great success.