POCO Success Story
In retail, customer relations are very important. Nowadays, customers often consciously or unconsciously demand unique service and individual offers from retailers and shops.
In order to meet these demands, consistent customer data is a basic requirement. Only those who know their customers can address them in a targeted manner, offer them a unique shopping experience and thus actively expand customer lifetime value.
Together with Salesforce and Omikron Data Solutions, we developed a loyalty program for POCO and launched the new POCO app.
You can read about the added value and measurable successes POCO Einrichtungsmärkte has achieved through the loyalty program including their POCO app in the case study: